At Global Revenue Forum Stockholm, I held a workshop that challenged a mindset that still exists in many hotels: Sustainability is treated as a side project.A marketing add-on.A compliance exercise. But the commercial reality has changed. We are moving from sustainability as a “nice to have” → to a hygiene factor  → to a competitive advantage . And here’s the key insight: Guests don’t pay for sustainability.They pay for value, quality and credibility. So where does profitabi

När Hållbarhet Blir En Lockande Fasad Turismnäringen har genomgått en betydande förändring de senaste åren med ökad medvetenhet om...